The challenge

This global insurer is strengthening its health value proposition to become a leader in the health space. As part as this strategic move, our client wants to develop a mental health management programme for its Employee Benefits clients

The project

We helped our client outline the product as part of a pilot with 4 clients. The concept included digital assets, new tech (VR Virtual Reality) and traditional support (coaching, etc…)

The outcomes

While clients are showing clear enthusiasm and stakeholders are excited by the service and expected outcomes, key questions remain: Are the clients ready to pay the true price of the service? Probably not. But is the service worth it in terms of branding and as a differentiator? Probably